It's hard to trust someone who you have never met. be sure to include a photo of the author so that readers can at least put a face to the name. if you are writing your ebook on behalf of a company you might want to include a team photo or a photo of the CEO.
What makes you an expert in your field? Why should someone read and trust the content in this book?
Have you gained this knowledge by working in the industry for a long time? Perhaps you achieved outstanding results based on the knowledge contained in this book.
Remember, the purpose of this page is to give readers an insight into who you are. You can share details of a non-work hobby or passion so people get to know you on another level.